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Established in October 2017, Ethitrade has been engaged by The Asia Foundation (supported by DFAT) to develop a blockchain based food provenance platform. The initial implementation for the platform is tracking dragon fruit from farms in Vietnam, to consumers in Australia.

  • Role: Founder/Director
  • Founded: 2017
  • Industry: Technology
  • Location: Canberra, ACT


Platform Overview

Micro, small & medium enterprises (MSMEs) are a critical component of the economic fabric in developing economies. Collectively these businesses represent the single largest factor determining the future growth and prosperity of the world’s emerging economies. This sector currently suffers from restricted access to business resources, market information, sales opportunities and financial services. And, notably, from a stark under-participation by women owners.

Ethitrade was established to power inclusive economic growth on a global scale. Our platform is designed to digitally uplift millions of emerging economy micro, small and medium enterprises (MSMEs) by delivering:

Identity & Trading History

Bringing reputation and trust to MSMEs

Provenance & Assurance

Tracing goods through the supply chain for greater transparency

Business & Market Insight

Business benchmarking and great insight into market performance

By digitally uplifting millions of emerging economy MSMEs with provably authentic products & services into global direct-to-consumer marketplaces (whilst maintaining the role and relevance of sovereign regulators) we aim to unlock and support multi-billion dollars in new and inclusive global trade.

Vietnam Project
The Challenge

Consumers are increasingly demanding more information and seeking assurances that the food they consume is safe and ethically produced. Many emerging economy micro, small and medium enterprises (MSMEs) struggle to provide this level of information in a provably authentic way.

The Solution

Partnering with The Asia Foundation and DFAT, Ethitrade have developed a blockchain-based food provenance platform. This platform is now being piloted with dragon fruit supply chain participants in Vietnam.

Farmers, traders and exporters are using a simple mobile interface to enter transactions and upload certifications with data then recorded on the blockchain. Consumers in Australia will be able to scan a QR code to view the journey of that piece of fruit through the supply chain.

By digitally tracking produce from farm to plate, the Ethitrade platform provides consumers full access to relevant information and allows supply chain participants greater insight into their business performance

Through such projects, Ethitrade is working to digitally uplift emerging economy MSMEs with a focus on identity, provenance and access to markets.



Healthy Indoors